McGraw Hill

We help you GO BEYOND.

McGraw Hill needed help launching their acquisition of Achieve3000. Karpus Works helped explain how the existing McGraw Hill products can work in tandem with Achieve3000.

The McGraw Hill GO BEYOND 3D billboard rig.

Summary

McGraw Hill needed help launching their acquisition of Achieve3000. Karpus Works helped explain how the existing McGraw Hill products can work in tandem with Achieve3000 to create a better learning environment for students and ease the teacher's work load. We created 10 proof points that were cornerstones of the campaign. A 3D animated look and feel was developed on a rig, that would hold student images and the proof points.

What we achieved

1. Strategy Consultation

2. Campaign Look and Feel

3. Storyboarding

4. Music & Voiceover Procurement

5. 4 fully animated explainer videos + 1 main teaser video

6. Landing page design & optimization

7. EdWeek Cover Wrap

8. 4 Slide libraries in Powerpoint format for the sale team (example coming soon)

Full GO Beyond 3D Rig designed for a website header.
Landing Page Header Image Design

Edweek Cover Wrap mockup of the GO BEYOND Campaign
GO BEYOND EdWeek Cover Wrap
Instagram Mockups of 3 social media executions of the GO BEYOND campaign.
GO BEYOND Social Media Posts

Related Work

All Work

The Strategy Workshop

Branding

GreenCup Digital

Web Design, Branding, Print Design, Infographic Design

Find out how we can help.