The Strategy Workshop
Crafting Your Next Step - Together.
A new education consultancy needed a fun branding suite.
There has been a long standing relationship of great work and collaboration between Nicole of The Strategy Workshop and Karpus Works. Nicole has worked for various large education technology clients and decided to strike out on her own. We jumped at the chance to craft a strong brand for a dynamic strategist.
The main mark is a queen chess piece, composed of 5 different elements. The 5 different elements represent the 5 p’s of Mintzberg’s strategy - Plan, Ploy, Pattern, Position and Perspective.
What we've done
1. Strategic Discovery
2. A full brand exploratory
3. Brand Guidelines
4. Pattern Design
5. Brand Usage